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Hyundai and Fashion Designer Emma Mullholland Partner to Launch the Veloster Double-Sided Jacket Campaign

Hyundai recently announced that they have partnered with designer Emma Mulholland to create a jacket that will promote their new line of Veloster vehicles. The double-sided jacket is designed in a way that will express the practical and thrilling concepts of the Veloster. The idea for the jacket was initially promoted through Bauer Media. Elle Magazine went in search of a designer that would be able to take on the project. Mulholland fit the bill, and the creation of the jacket began.

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